The outdoor products market is booming. Have you kept up with the "camping"​ trend?

When the festival meets with commercial activities, it will produce certain economic benefits. Traditional festivals are the key node of promotion, such as the Chinese Valentine's day——七夕, a mythical festival originated from Altair and Vega.

On this Chinese Valentine's day this year, China's dating economy may be significantly higher than last year. Since the government lifted the ban on the epidemic in May, leisure and entertainment places have been opened one after another, and people's desire to travel has been released from repression. It can be seen from the previous travel boom that scenic spots and entertainment places are overcrowded. This has also led to the popularity of the camping market.

There are a lot of congestion on the Duku highway connecting the scenic spots in Xinjiang

Popular camping tourism

A few years ago, camping was regarded as a hobby of the minority. Now it has already sunk from the new middle class to urban young people. With the recurrence of the epidemic, the demand for outdoor entertainment and social activities such as camping has experienced explosive growth.

According to the statistics of dianping.com (a well-known consumer review website in China). In the first half of this year, the search volume of "camping" increased by 447% compared with the same period last year, and the search volume of camping base increased by 977% year-on-year.

Age distribution of users following camping in Little Red Book (social app)

In addition, according to Meituan (China's well-known life service e-commerce platform), since June, the consumption orders of scenic spots that can camp have been rising, with a maximum increase of nearly 700% compared with last year. Since the summer vacation, the popularity of camping has continued to rise. On the Meituan platform, orders for camping houses such as camping huts, RV and tents doubled in July compared with the same period in June.

The popularity of outdoor products market

With the popularity of camping tourism, the market is also growing. This has also driven the outdoor products market. Since February 2020, China's outdoor products industry has entered a period of explosion. Some companies have entered a high-speed development stage after 2019, with revenue growth of more than 100%. In the first quarter of 2022, sales growth reached 160% year-on-year. In this regard, some data consulting agencies predict that the scale of China's camping core market will exceed 100 billion RMB for the first time in 2022. In addition, due to the electrification demand of camping, outdoor power supply has become a popular product in the camping market.

Sales of outdoor products on e-commerce platforms (keyword "camping")

Portable energy storage products are in great demand

According to the data of Alibaba international station, in the past five years, the compound annual growth rate of outdoor charging equipment has reached 148%. It is expected that the global shipment will reach 31.1 million units by 2026, and China will become the main producer, accounting for 90% of the global production.

Among them, portable energy storage products are popular overseas this year. The product can be used in outdoor travel, emergency disaster preparedness and other scenarios, and can replace the traditional small fuel generator. It is also in line with the current low-carbon concept. The index shows that the USA is the world's largest outdoor energy storage application market, accounting for 47.3% of the world. By 2026, the demand will reach 6million units, followed by China, accounting for 19.2%; In the field of emergency power consumption, Japan will become the largest application market due to the high incidence of disasters, with a demand of 3.3 million units, accounting for 28.6% of the global total.

In addition, due to energy anxiety, policy bans and other impacts. Household optical storage systems, ups and other products have become rigid needs. For enterprises or individuals engaged in outdoor products or household power systems, the moment is a good opportunity to seize the market. And high-quality products can better produce benefits, for which we recommend this portable solar energy

********************************

“SPUL-F4”

Monocrystalline silicon battery +Eva coating achieves high conversion, maximum power of 200W, and efficiency of 18.0%. The positive tolerance range of power is 0~3%. Only light is needed to generate electricity. The folding size is 560x646x55mm, which is only two A4 sizes, weighs 7.8kg, and comes with a portable bag, which is convenient to carry.

 

The maximum open circuit voltage can reach 1000V. Equipped with pmw/mppt controller, it can effectively manage power transmission and reduce the probability of short circuit. Equipped with 10A solar charging controller, it is convenient to connect the energy storage battery, meet the power consumption at night. It can operate at 40 ℃ to 85 ℃, with good waterproof performance and environmental adaptability, and is suitable for a variety of outdoor campsites. 2-year warranty for after-sales maintenance guarantee. Make sure the camping activities go smoothly.

If you want more information, more products

contact us

Tel: +86 0576-80730906

Email: info@sunpropower.com

Website: www.sunpropower.com

**************************

In the post epidemic era, with the lifting of the travel ban, the cultural tourism market ushered in a rebound period. The niche market has also been successfully popularized and become a new choice for people's leisure. In the context of the current cultural tourism market actively supported by many countries, the camping market will become a new economic growth point in the future. How to grasp the new market depends on your judgment.

Thanks for watching

【Disclaimer】

1/ The text used in the picture and information part of the source network, infringement deleted.

2/ The text and pictures are for readers' reference only, please refer to the actual situation.