Psyduck becomes Internet celerity. China's small commodity production capacity is under pressure again

author: SUNPRO POWER Marketing

2022-06-01

Tip: This article was written before it was released

Related Chinese emoticon

At the time of writing this article, it happens to be Thursday. KFC will have a discount on Thursday. In China, this is called crazy Thursday, which is a very funny online joke. It is roughly on this day that Chinese people will particularly want to eat fast food (it's joke). Interested friends can search by themselves.

However, this week may be special due to the proximity of children's day. Because a "duck" is suddenly popular on the Internet in China, and this duck is a gift toy of KFC's children's Day linkage package. I'm sure you've seen this duck.

Toys of KFC children's Day linkage package

Yes！ Psyduck!

As the world's No. 1 game IP, Pokemon should be familiar to everyone. The cooperation between KFC and Pokemon is a regular activity, but the toys launched this time have won the love of many adult fans because of music and action.

In just three hours in the afternoon of May 23, the keyword "可达鸭"（This is Psyduck‘s Chinese） rose from the 21st to the top in the hot search list of Weibo. Psyduck's expression pack and video also started viral transmission at this time.

Changes in Psyduck's ranking in the hot search list of Weibo
(left: 15:00 PM, right: 12:31 PM)

A duck is hard to find

With the increase of sales volume, there is a rush to buy. Less than one day after the toy was launched, KFC stores in major cities have announced that Psyduck music box toys were sold out first. On the second-hand trading platform, the price has gone up even higher, raising the package price of only 69 RMB to more than 1000 RMB!

Price of second-hand trading platform

In desperation, KFC issued a statement on its microblog that the complimentary toys are not for sale, reminding consumers not to start with toys other than the children's set meal to avoid being cheated.

However, as soon as this statement is made, the concept of limited quantity has completely stimulated people's desire to buy. Instead of cooling down, the heat went up. It even burned the heat abroad. The price of Psyduck on the coal stove of Japan's second hand trading website is 12999 JPY (about 680 RMB), nearly 10 times that of the original 69 RMB children's set meal.

Selling prices on the Middle Ages website coal stoves

Chinese speed of popular commodities

As of the time of writing this article, there are still relevant commodities on the e-commerce platform. The production is not difficult. But the demand is very large.

The last time this phenomenon occurred was in the Beijing Winter Olympic Games . The mascot Bing Dwen Dwen was in short supply. It is natural for businesses to miss good business opportunities. Not to mention the issue of copyright prosecution here。 Yiwu, as the capital of small commodities in China, has rushed to produce many imitations in the past few days, with an amazing speed.

A toy enterprise in Yiwu is wholesaling toys, starting from 1000(the screenshot shows Alibaba's B2B platform - 1688)

I was stunned

Green power" helps enterprises in production

The speed of China is really amazing. However, it also makes people wonder how Yiwu enterprises, which are famous for "24-hour non shutdown", can follow up their production capacity under the background of today's energy shock. In fact, it is the result of the follow-up of local industrial energy supply.

According to the Yiwu Business Daily, the first "green electricity" transaction was concluded in Yiwu in April this year. An enterprise in Yiwu has reduced the cost of power consumption by purchasing 500kW of renewable energy power (green power for short). At a lower price, it can buy half of the electricity consumed by the enterprise, so it can buy more electricity to ensure that the factory does not stop.

The purchase of green electricity by enterprises also reduces the power production cost of power supply companies. According to the calculation of Yiwu power supply company, the 5million kwh of electricity traded is equivalent to reducing the combustion of standard coal by about 1500 tons and reducing carbon dioxide by about 3750 tons.

This is a very important indicator for export enterprises. Obtaining the green electricity transaction voucher is equivalent to adding a green certification to the product and further adding value to the product.

Independent power supply to avoid power failure risk

As reported above, green power reduces the power cost of enterprises and improves the value of goods. This is good for any enterprise, especially for large power users. Relatively, high energy consuming enterprises have higher demand for independent power generation. Because of production requirements, these enterprises will purchase diesel generators for power generation.

Not only the noise is loud, but also the equipment is old, which leads to abnormal fuel consumption, which virtually increases the energy cost. For such enterprises, I recommends replacing renewable energy generators, such as solar energy.

As the most convenient renewable energy at present, solar energy not only has sufficient power and can be placed everywhere, but also does not need additional raw materials and operates without noise. It can avoid all kinds of troublesome environmental protection reviews and greatly reduce energy costs. With a service life of more than 10 years, it can also ensure the long-term operation of power supply with the help of battery energy storage.

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Against the background of rising energy prices, factory enterprises are facing multiple pressures, and their production capacity and supply are often affected by emergencies. When the surge of orders comes, energy security is crucial. Building an independent energy system as soon as possible may save you more profit space.